Case Studies

Pixi by Petra

Pixi by Petra: From a kitchen table to a global beauty brand

Pixi by Petra Beauty has long resonated with me as a brand that makes beauty choices fuss-free and accessible to everyone. Its everyday staples are designed to create a naturally radiant look, with multi-tasking ingredients housed in elegant yet practical packaging.  Best known for its legendary Glow Tonic and equally glowing make-up bases, Pixi’s product …

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On a mission to support creation

In 2011 Sidonie Warren and Kyle Clarke founded design studio B, specialising in branding and commercial interior design. Two years later they opened the first Papersmiths store in Bristol with only ?500 capital. Five years on and adding 23 employees to their team, the brand has grown its presence in Brighton and recently London Shoreditch …

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Bbeddable ESTILA Vol 10

beddable story with Joe Ozkanli

I believe that best business ideas are triggered by real, personal frustrations. This is exactly what Joe Ozkanli, the founder and creative director of beddable, was experiencing when looking for a simple way of buying bedding for his new apartment in London, which he shares with his partner. I’m always drawn to such stories because …

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January retail Timpanys

Winter retail with Timpanys

For many businesses on the high street and online, winter retail can be very challenging. While heavy discounting continues into the first few weeks of the new year, this busy period is sharply replaced by a slow down. How can businesses get prepared for such sharp contrast? What can they do in the meantime, while …

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